Love Always, Chewy
Pet parents love when things are tailored to their furry friend.
Unfortunately, Chewy’s current brand persona feels cluttered and impersonal.
Here, Chewy has rolled out a new, more personalized campaign. Chewy wants to show you how much it genuinely cares about your animal friend.
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Chewy’s new billboards will detect each owners’ breed (or blend) of dog and greet them with a friendly, familiar face.